If you are looking for the proper way to manage your business in Nigeria and grow it to a good level then these article is for you, just read on. Yes you can, you just have to be focus and with some help and tips from this post you will be able learn good business management in Nigeria to grow your small business in Nigeria and aim huge.
How to Grow Your Business in Nigeria
Without waste of time let’s move on to know not just how to succeed but how you can grow your business in Nigeria. There are some things we need to put together in order to grow our business in Nigeria, and these have to do with business management. I am going to talk more about this as it’s the major key of any business. How are you managing your business? Is your business not growing the way you want it to? So what could be wrong with it? Bad business management kills business faster than you wouldn’t ever think of, this is why you need to have good knowledge of it, but if you are about starting a business or you have a small business then you need to learn how to manage your business well. Good managerial skill is important for the success of any business. There are 5 curial things that helps good business management. They are as follows.
1. Pricing:
In order to grow your business in Nigeria one of the things you must take mastery of is price. Find out the income level of the people living in the area you do business, find out what can they buy Etc. pricing is a great area every business must look at if you want to succeed. If i should ask you, if Mr. A and Mr. B are selling ices cream at the same location but different shop, and Mr. A is selling his ices cream for #50 Naira while Mr. B is selling his at #45 Naira, which among these two people will you patronize? These is the reason why people queue up for BRT in Lagos because of its cheap price. The good thing is that making your product price to be little cheap will not make you lose profit. Because you are selling cheaper a lot of people trop to you as a result you sell then produce or buy more. Note that in some cases cheap products don’t gain market value, this is when the product quality is lowered. Because you intend to reduce price does not mean you should compromise quality. If you should follow a good management skill, you won’t low your product quality for low price, as the product quality is what people are after. My advice is leave your product or service quality in a way that it will be equal or even bit your competitors with good price. These is why GOTV is Nigeria most used satellite TV service today, it not because it came first, in fact it came last but bit all competitors.
2. Offer Promotion Price:
Have you put these into consideration? Promotion can blossom your business and even brand name. People like it when they buy two and get one free, these will entice them, and not just them but their friends. Also your existing customers some of them will show a kind of appreciation when you offer them gift and promotion price.
3. Treat every customer as if he/she is the only customer:
Without these customers there is no business for you, however they need to be treated like prince and princes if you still want to them keep coming to you. Don’t always look at the money or the price of what they are buying or service they are requesting. Always have in mind of returning them back to you whenever they need such services or products which you offer.
If you have a barbing saloon, whenever you have a customer and you welcome your customer with respect, while their waiting to be attended to you offer them a cold drink it could be table water, bottle of mineral etc, and you barb them well, after barbing you clean their head with a clean towel, then spray them with nice barbing spray, there is no way they won’t want to come back to you next time they want to barb even if your service is #1,000, this is because they are satisfied with the quality service you offered them. When you offer quality service or product at affordable price, delivering it with maximum care and respect then you will gain dedicated customers. Always put your customers’ satisfaction first in your business.
4. Request Customer Review:
To grow your business in Nigeria, you must learn how to accept Nigerians bad mouth, some people are so bad mouthed and you don’t need to start arguing with them or something. Customer review is what some people don’t see to be necessary just because they think it will ruin their business. The fact is, when you are not requesting for your customer review, you are definitely killing your own business. Always ask for review so you can get to know what your customers don’t like about your business. With their complaints you can know the link causing the sink of your business and amend it before it gets too late. One thing is knowing your customer review, another thing is working of their review, don’t neglect customers complaints or get annoyed with them for complaining to you about your service, don’t be rude to them over their complaints rather approach them with good manners, tell them when the issues complained about will be resolved and also requesting ideas from them on how they think the issue could be solve soon. Requesting some ideas from them will make them know that you value their presents and patronage, these will automatically hold them to your business for a very long time.
5. Good manner of Approach:
A good approach is what some people totally lack and it is very hurtful to businesses. These act can kill business totally by driving your customers away. Every person who plan to succeed in business must first fight and eliminate quick temper. As the old people used to say, a patience dog eat the fattest bone. You must be tolerant to your customers no matter what they do. You must know that all customers can’t be the same, some are intelligent while others lack it, and their intelligence or lack of it, is not your is not your business. Because of your business you must accept to tolerate almost any kind of customer behavior. You have the right of shouting for your workers when they do something wrong but don’t dare with your customers because they will feel bad and put a banned to visiting your business again. When a customer goes against your business rules, in a polite manner approach him/her, ah madam sorry but these is against our business policy, make sure you present these in a very cool and polite manner. And believe me, when the person see your manner of approach he/she will have no option than to say I AM SORRY.
Business Marketing and Promotion In Nigeria
Some business or even all business need marketing. Good business marketing and promotion is something you should never joke with, if not for good marketing no one would have known of GOTV etc, be it product or services, if you want that business to grow faster you must market and promote it. Nobody will knock on your door to ask the kind of business or services you are offering. These days marketing and promotion have been made easy for business owners to achieve easily, there are many ways you can market or promote your business in Nigeria without stress. For more continue reading.
Promote Your Business Online
You don’t know how much good this will do to your business. I can tell you categorically that some business in Nigeria today are thriving on the power of the internet. Taking your business online is something you can’t avoid if you must grow, give your business internet handle and it will grow bigger than you ever expected.
To grow a business in Nigeria, you must put these to a good practice. Every business these days are going online and gaining their prospective audience/customers online this is because 85% Nigerians has accepted the power of internet by going on google to surf for items, product and also using Facebook, Twitter, Whatsapp, Instagram etc. for communication. Bringing your business in front of the people who needs your product and services will really shoot you high. If your business hasn’t had these idea then bring it in on behalf of your boss, and if you are the boss then try these as you are never going to regret it. Facebook and Instagram has promotion method whereby you can promote your business on it, there is also google AdWords also for promoting businesses, products and services.
Facebook page. is another thing your business can’t afford to miss, it totally free and there are people who can help you create and manage your facebook page if you have no idea. A lot of entrepreneurs don’t know nothing about promoting their business, they snap pictures and post on social media to show off their beautiful or handsome self while their business is dying for lack of promotion. I promote my blog online, as well as the service I offer. Promotion is very important if your business must thrive. Remember you are the best promoter of your brand. Nobody will do it for you.
Add Your Business to Google Business Page
Claiming your business on Google will do you lot of good. This will bring your business in front of people looking for the product or service you offer. First you need to register your business on Google. (I can do that for you at an affordable fee)
Have a Business Website
You must have known the importance of having a business website in Nigeria. These will increase your sales and business visibility. A website helps you to interact with your customers, it also gives you advantage over your competitors who don’t have website. A good website is very important for every growing business these days. Your business need a business website not only to grow but also to pass quick information to your customers, if you must promote on the internet then you are required to have a business website in Nigeria. With just #30,000 – 40,000 Naira you can have a good looking business website.
Have A Business Policy
There are so many reasons you should put rules in your business and these rules must involve you as well.
As an entrepreneur there are rules you need to put in your business, these rules bound you also, you can’t be comfortable in mess this also involve your business, there is no way your business can be comfortable in falling point or starting point. Why you need to condition yourself in business is to achieve your dreams. Before starting your business or even after starting, draw your business map and it dream, the next is give rules on it.
Reasons why you need a business policy
1. To cut off unnecessary spending: So many reasons you must fight to eliminate unnecessary spending to avoid crash of your business. Go for only things that are important to your business and stop adding what doesn’t matter to your business.
2. Adequate Focus: Business Policy brings seriousness, these will raise your focus to the business guidelines, knowing what to do and at the right time.
We hope this article has helped you. If you have any questions concerning the article or anything on business feel free to use the comment box below.
Want To Grow Your Business In Nigeria? Learn How.
If you are looking for the proper way to manage your business in Nigeria and grow it to a good level then these article is for you, just read on. Yes you can, you just have to be focus and with some help and tips from this post you will be able learn good business management in Nigeria to grow your small business in Nigeria and aim huge.
How to Grow Your Business in Nigeria
Without waste of time let’s move on to know not just how to succeed but how you can grow your business in Nigeria. There are some things we need to put together in order to grow our business in Nigeria, and these have to do with business management. I am going to talk more about this as it’s the major key of any business. How are you managing your business? Is your business not growing the way you want it to? So what could be wrong with it? Bad business management kills business faster than you wouldn’t ever think of, this is why you need to have good knowledge of it, but if you are about starting a business or you have a small business then you need to learn how to manage your business well. Good managerial skill is important for the success of any business. There are 5 curial things that helps good business management. They are as follows.
1. Pricing:
In order to grow your business in Nigeria one of the things you must take mastery of is price. Find out the income level of the people living in the area you do business, find out what can they buy Etc. pricing is a great area every business must look at if you want to succeed. If i should ask you, if Mr. A and Mr. B are selling ices cream at the same location but different shop, and Mr. A is selling his ices cream for #50 Naira while Mr. B is selling his at #45 Naira, which among these two people will you patronize? These is the reason why people queue up for BRT in Lagos because of its cheap price. The good thing is that making your product price to be little cheap will not make you lose profit. Because you are selling cheaper a lot of people trop to you as a result you sell then produce or buy more. Note that in some cases cheap products don’t gain market value, this is when the product quality is lowered. Because you intend to reduce price does not mean you should compromise quality. If you should follow a good management skill, you won’t low your product quality for low price, as the product quality is what people are after. My advice is leave your product or service quality in a way that it will be equal or even bit your competitors with good price. These is why GOTV is Nigeria most used satellite TV service today, it not because it came first, in fact it came last but bit all competitors.
2. Offer Promotion Price:
Have you put these into consideration? Promotion can blossom your business and even brand name. People like it when they buy two and get one free, these will entice them, and not just them but their friends. Also your existing customers some of them will show a kind of appreciation when you offer them gift and promotion price.
3. Treat every customer as if he/she is the only customer:
Without these customers there is no business for you, however they need to be treated like prince and princes if you still want to them keep coming to you. Don’t always look at the money or the price of what they are buying or service they are requesting. Always have in mind of returning them back to you whenever they need such services or products which you offer.
If you have a barbing saloon, whenever you have a customer and you welcome your customer with respect, while their waiting to be attended to you offer them a cold drink it could be table water, bottle of mineral etc, and you barb them well, after barbing you clean their head with a clean towel, then spray them with nice barbing spray, there is no way they won’t want to come back to you next time they want to barb even if your service is #1,000, this is because they are satisfied with the quality service you offered them. When you offer quality service or product at affordable price, delivering it with maximum care and respect then you will gain dedicated customers. Always put your customers’ satisfaction first in your business.
4. Request Customer Review:
To grow your business in Nigeria, you must learn how to accept Nigerians bad mouth, some people are so bad mouthed and you don’t need to start arguing with them or something. Customer review is what some people don’t see to be necessary just because they think it will ruin their business. The fact is, when you are not requesting for your customer review, you are definitely killing your own business. Always ask for review so you can get to know what your customers don’t like about your business. With their complaints you can know the link causing the sink of your business and amend it before it gets too late. One thing is knowing your customer review, another thing is working of their review, don’t neglect customers complaints or get annoyed with them for complaining to you about your service, don’t be rude to them over their complaints rather approach them with good manners, tell them when the issues complained about will be resolved and also requesting ideas from them on how they think the issue could be solve soon. Requesting some ideas from them will make them know that you value their presents and patronage, these will automatically hold them to your business for a very long time.
5. Good manner of Approach:
A good approach is what some people totally lack and it is very hurtful to businesses. These act can kill business totally by driving your customers away. Every person who plan to succeed in business must first fight and eliminate quick temper. As the old people used to say, a patience dog eat the fattest bone. You must be tolerant to your customers no matter what they do. You must know that all customers can’t be the same, some are intelligent while others lack it, and their intelligence or lack of it, is not your is not your business. Because of your business you must accept to tolerate almost any kind of customer behavior. You have the right of shouting for your workers when they do something wrong but don’t dare with your customers because they will feel bad and put a banned to visiting your business again. When a customer goes against your business rules, in a polite manner approach him/her, ah madam sorry but these is against our business policy, make sure you present these in a very cool and polite manner. And believe me, when the person see your manner of approach he/she will have no option than to say I AM SORRY.
Business Marketing and Promotion In Nigeria
Some business or even all business need marketing. Good business marketing and promotion is something you should never joke with, if not for good marketing no one would have known of GOTV etc, be it product or services, if you want that business to grow faster you must market and promote it. Nobody will knock on your door to ask the kind of business or services you are offering. These days marketing and promotion have been made easy for business owners to achieve easily, there are many ways you can market or promote your business in Nigeria without stress. For more continue reading.
Promote Your Business Online
You don’t know how much good this will do to your business. I can tell you categorically that some business in Nigeria today are thriving on the power of the internet. Taking your business online is something you can’t avoid if you must grow, give your business internet handle and it will grow bigger than you ever expected.
To grow a business in Nigeria, you must put these to a good practice. Every business these days are going online and gaining their prospective audience/customers online this is because 85% Nigerians has accepted the power of internet by going on google to surf for items, product and also using Facebook, Twitter, Whatsapp, Instagram etc. for communication. Bringing your business in front of the people who needs your product and services will really shoot you high. If your business hasn’t had these idea then bring it in on behalf of your boss, and if you are the boss then try these as you are never going to regret it. Facebook and Instagram has promotion method whereby you can promote your business on it, there is also google AdWords also for promoting businesses, products and services.
Facebook page. is another thing your business can’t afford to miss, it totally free and there are people who can help you create and manage your facebook page if you have no idea. A lot of entrepreneurs don’t know nothing about promoting their business, they snap pictures and post on social media to show off their beautiful or handsome self while their business is dying for lack of promotion. I promote my blog online, as well as the service I offer. Promotion is very important if your business must thrive. Remember you are the best promoter of your brand. Nobody will do it for you.
Add Your Business to Google Business Page
Claiming your business on Google will do you lot of good. This will bring your business in front of people looking for the product or service you offer. First you need to register your business on Google. (I can do that for you at an affordable fee)
Have a Business Website
You must have known the importance of having a business website in Nigeria. These will increase your sales and business visibility. A website helps you to interact with your customers, it also gives you advantage over your competitors who don’t have website. A good website is very important for every growing business these days. Your business need a business website not only to grow but also to pass quick information to your customers, if you must promote on the internet then you are required to have a business website in Nigeria. With just #30,000 – 40,000 Naira you can have a good looking business website.
Have A Business Policy
There are so many reasons you should put rules in your business and these rules must involve you as well.
As an entrepreneur there are rules you need to put in your business, these rules bound you also, you can’t be comfortable in mess this also involve your business, there is no way your business can be comfortable in falling point or starting point. Why you need to condition yourself in business is to achieve your dreams. Before starting your business or even after starting, draw your business map and it dream, the next is give rules on it.
Reasons why you need a business policy
1. To cut off unnecessary spending: So many reasons you must fight to eliminate unnecessary spending to avoid crash of your business. Go for only things that are important to your business and stop adding what doesn’t matter to your business.
2. Adequate Focus: Business Policy brings seriousness, these will raise your focus to the business guidelines, knowing what to do and at the right time.
We hope this article has helped you. If you have any questions concerning the article or anything on business feel free to use the comment box below.
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